Go international with Franchising

Project Description


Project by Anders Fernlund



A Swedish franchise company, headquarter in Sweden, wanting to challenge the leader in its area of business.



Export the franchise to other countries, starting in the neighboring countries and very soon expanding further and further away from Sweden. Now present in 44 countries worldwide.


Consulted for:

Guidance for the full business process starting franchising outside the country, first through Direct Franchising, later on through Master Franchising and Area Development. The legal issues included trademark search and registration, registration of business and franchise agreements, disclosure, contractual and conceptual topics, negotiations and dispute resolution.



We worked as client’s legal department and point of contact in coordinating the team of local franchise lawyers from other countries. This project involved a number of the members of EFL.


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