Internationalising Australian franchisor

Project Description

 

Project by: Chris Wormald

 

Client:

Market-leading Australian fitness centre franchisor.

 

Project:

Advising on corporate structure for expansion internationally outside home market, and on model agreements structure; developing UK unit franchising and franchise sales documentation for UK master franchisee (which became a JV with the Australian brand owner); developing master franchise agreement structure and advice on Netherlands and Spanish master franchise agreements.

 

Team:

Advising client's director of international expansion who relocated to Europe to spearhead efforts; liaising with home country outside franchise counsel, and consulting with EFL member franchise law specialists in target markets. 

 

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