Jacob Ørskov Rasmussen

Main Focus

National and international franchising and distribution law, especially drafting and negotiation of franchise agreements and licensing agreements, global franchise expansions, setting up franchise systems in Denmark, agency law and Danish and EU competition law related to franchising, distribution and licensing 
International trade with main focus on export control, trade sanctions and trade compliance
The automotive industry with main focus on selective distribution systems and agency setups
Other commercial agreements such a logistics and warehousing agreements, facility management agreements, supply agreements, concession agreements, consignment agreements, stock financing agreements, wholesale agreements, production agreements as well as purchasing contracts


Danish, English


Master Degree in Law at the University of Copenhagen, 1996 - 2001
Admitted to the Bar in 2005

Professional Experience

Lawyer and equity partner at Plesner Advokatpartnerselskab ( in Copenhagen, Denmark, started in February 2002


EuroFranchise Lawyers (EFL)
International Distribution Institute (IDI)
ABA's (American Bar Association) Forum on Franchising


Getting the Deal Through - Franchise 2015
The Franchise Law Review (Edition 1-9)
The Legal 500: Franchise & Licensing Country Comparative Guide (2019, 2020, 2021, 2022 and 2023)
The Danish chapter in International Comparative Legal Guide to: Sanctions 2020


Recommended as regards Commercial, Corporate and M&A in the Legal 500 (2016+2017+2020+2021+2022+2023)
Listed as a "Leading Franchise Lawyer" by Who's Who Legal (2016+2017+2018+2019+2020+2021+2022)
Designated as country expert regarding franchising in Denmark by the International Distribution Institute (

Jacob Ørskov Rasmussen

Jacob Ørskov Rasmussen