Hanna-Maija Elo


Firm: www.properta.fi

Mail:  hanna-maija.elo@properta.fi

Phone: +358 40 561 4961

Hanna-Maija Elo

Main Focus

Franchising and commercial agency and distribution; Intellectual property, especially trademarks, design rights, copyright, trade names and product counterfeiting and customs surveillance; Marketing law and consumer protection.



Finnish (native), English, Swedish, German, (Italian).



Authorised trademark attorney, 2014

Attorney-at-Law (admitted to the Finnish Bar Association), 1998

Trained on the bench, District Court of Tuusula, 1996

LL M, University of Helsinki, 1994


Professional Experience

Properta Attorneys Ltd, partner, 2017–

Eversheds Attorneys Ltd. (formerly Juridia Bützow and Juridia), partner, 2008–2016

Heinonen & Co, Attorneys-at-Law, Ltd, partner, 1998–2016

Keijo Heinonen Oy, lawyer, 1997–1998

District Court of Tuusula, circuit court clerk and acting Assistant Judge, 1995–1996

Neste Corporation, assistant lawyer, 1994–1995



Finnish Bar Association

Finnish Association for Industrial Property Rights

Finnish Anti-Counterfeiting Group, Chairman 2002–2005 and 2007–2009, secretary 1998–2000, member of the board 2002–2005, 2007–2010 and 2017-

Member of board of the Finnish AIPPI Group 2014–

International Trademark Association INTA, member of the Anti-Counterfeiting EU-subcommittee 2008–2012, 2014–

Member of the intellectual property rights specialist group of the Finnish Bar Association 2008–2013

Finnish Anti-Counterfeiting Group: Chairman 2002–2005 and 2007–2009, secretary 1998–2000, member of the board 2002–2005 and 2007–2010

Finnish Franchising Association, Vice-chairman of the board of ethics 2008–

Member of the Legal Division of the Finnish Marketing Association 1997–1999, 2003

Member of the Finnish Direct Marketing Association Fair Play group 2002–2003

International Chamber of Commerce (ICC), IPR expert group, Finland, 2015-



Lauer / Pratt (ed.) 2017: Fundamentals of Franchising Europe. Finnish part.

Wormald & Abell (ed.) 2011: Alternative corporate re-engineering / Building businesses through third party relationships and expansion into new markets. Finnish part.

Zeidman (ed.) 2007–2010: Getting the Deal Through Franchise. Finnish parts.

Nicholson, Sinder (ed.) 2008–2010: Getting the Deal Through Trademarks. Finnish parts.

MPI for Intellectual Property 2006: Gemeinschaftsmarke und Recht der Mitgliedstaaten (“Collective mark and right of the member states”). Finnish part.

Harriss-Newiss (ed.) 1997–: International Intellectual Property Litigation. Finnish parts.

INTA (ed.) Enforcement: An International Litigation Guide, 2016. Finnish part.

Articles in Finnish and foreign publications.